Walnut Creek, California
Reach the people already deciding where to go this week.
Walnut Creek Digest lands twice a week with events, restaurants, shops, and the people behind them. Readers open it looking for somewhere to spend an evening. A business in here reads like a neighbor pointing you at it, not an ad you scroll past.
4,500+ subscribers, and about half of them open every issue.
Roughly 2,400 people read each issue. A placement here isn't sitting in an archive waiting to be found. It goes out in the morning and most of it gets read before lunch.
| 4,500+ | Active subscribersWalnut Creek and around it | Current |
| 54.1% | Average open rateHigh for email of any kind | Trailing 12 months |
| 3.4% | Average click rateMeasured across all links in the issue | Trailing 12 months |
| 2× | Issues a weekBoth sent in the morning | Since December |
What we can tell you, and what we can't
You will get
The exact opens and clicks for the issue you run in, sent over after it goes out. Not an estimate, the real report.
We don't have yet
Reader demographics. The list hasn't been surveyed, so there's no age or income breakdown here. We're not going to invent one.
Worth knowing
The list is small on purpose. Everyone on it chose a newsletter about one city, which is why the open rate holds where it does.
Diablo and the Times cover the region. We cover one city.
Diablo Magazine has been the East Bay's magazine for decades and it's genuinely good. The East Bay Times sits on North California Boulevard and covers the county's news properly. Both of them work across a much bigger map than we do. We spend the whole week on Walnut Creek, which is how a new place on Locust Street ends up in an issue before anyone else has written about it.
One city
Downtown, the Arts District, Rossmoor, Shadelands, Ygnacio Valley
Not the whole 680 corridor.One writer
You talk to the person who writes the issue
No sales team, no ad ops queue.Same week
Reach out Friday, it can run next issue
Subject to placement availability.Sponsorships run inside the issue, in the same voice as everything around them. No banner boxed off at the bottom that readers have already trained themselves to skip.
All of them written in our voice.
Top newsletter placement
In-line copy, an image, and your link, near the top of the issue where attention is highest.
Small Business Highlight
A full feature. We interview you and tell the story of the business, the same way we'd cover any shop in town.
Instagram and Facebook
A reel tagged to your account, cross-posted. Useful when there's a date attached, like an opening or a menu change.
Instagram story set
Custom frames linking straight to your site, menu, or booking page.
You see and approve every word and image before it runs.
A short email is enough to start.
There's no rate card to decode and no package to pick before you know what you need. Tell us what you're trying to fill and we'll work backwards from there.
Tell us what you're after
What the business is, where in town it sits, and what you want more of. Covers on a slow Tuesday, booked appointments, a grand opening.
We put it together
Copy written in our voice, an image, and the social posts that go with it. You see all of it and approve it before it runs.
It goes out with the next issue
Into 4,500+ local inboxes. Afterward you get the open and click numbers for your issue, not a summary of them.
On pricing: it depends on the format and how often you run, so we get to it once we know what you're actually trying to do. You'll see a number and a draft before anything is locked in, and nothing is committed until you've seen both.
“From the first feature, we saw an uptick in calls and website visits within days. What stood out most was the quality of leads. Local homeowners who already trusted the recommendation and were ready to book.”
Ryan Spiegel · Owner, Junked: Powered by Veterans
Ryan ran a Small Business Highlight with our sister publication, Buncombe County Digest. Junked serves Walnut Creek and the rest of Contra Costa County.
Tell us what a good week looks like.
Covers on a Tuesday, appointments on the books, a grand opening, a second location. We build the placement around that and write it so it sounds like the rest of the issue, which is the reason people read it. First reply is usually the same day.
Four things to include
- The business, and where in Walnut Creek it is
- What you want more of: covers, bookings, foot traffic, sign-ups
- Any date that matters, like an opening or a season
- Whether you've run anything local before, and how it went
